Illustrative scenario
Illustrative business scenario: limited digital visibility and a need to organise inquiries and daily work.
Possible approach
Own web with advanced search, local SEO, real estate blog and Google Ads campaigns to their own web.
A solution for your sector
Properties and Enquiries on Your Website
Websites that sell properties. Advanced search, virtual tours and qualified lead capture.
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Advanced Search
Filters by area, price, sqm, rooms, etc. Idealista-type experience.
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Virtual Tours
360° visits of properties. Reduce unnecessary visits.
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Online Valuation
Form for owners: 'Value your flat for free'. Seller capture.
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Interactive Maps
Property geolocation. Search by area on map.
Ecosistema Digital
Piloto Automático
En línea
Tráfico Web
Consultas
IA CORE
CRM Leads
+14 New
Conversión
Notificada
Ahorro
42h/mes
ROI
5.2x
Fallos
0%
The header panel or interface is an illustrative demo with simulated figures; it does not show client data.
Common Problems
Start by understanding what your business needs.
Real estate portals charge per lead
Difficult to stand out among thousands of ads
Visits from curious people without real intention
No own client database
We turn these priorities into a concrete project, ongoing management or training plan, with scope and responsibilities agreed.
Real Estate Method
A project schedule agreed with your business
Specialized process for real estate agencies
Paso 1
Market Analysis
We study your property portfolio, target audience (buyers, sellers, investors) and local competition.
Paso 2
Advanced Search
We implement filter system by area, price, sqm, rooms, property type, etc.
Paso 3
Property Cards
We create templates to show photos, plans, 360° tours, features and contact form.
Paso 4
Lead Capture
We configure free valuation forms, new property alerts and live chat.
Paso 5
Launch and SEO
We publish, optimize for 'real estate [area]', 'flats for sale [city]' and Google My Business.
Possible Deliverables
What we can help you build
Your proposal defines included features, revisions, schedule and responsibilities. Maintenance and ongoing management are agreed separately.
Advanced Search
Filters by area, price, sqm, rooms, etc. Idealista-type experience.
Virtual Tours
360° visits of properties. Reduce unnecessary visits.
Online Valuation
Form for owners: 'Value your flat for free'. Seller capture.
Interactive Maps
Property geolocation. Search by area on map.
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Live Chat
Provide a contact channel and agree who handles enquiries and when.
Email Marketing
Automatic alerts of new properties according to preferences.
Illustrative applications
Illustrative applications
Examples of possible approaches. These scenarios are not verified client case studies.
Illustrative scenario
Real estate specializing in new construction. Difficult to show unbuilt flats. Many lost visits.
Possible approach
Web with 3D renders, virtual tours, interactive plans and integrated mortgage calculator.
Illustrative scenario
Freelance real estate agent. Wanted to differentiate from big agencies. Needed personal brand.
Possible approach
Personal web with real estate advice blog, property videos, testimonials and free valuation.
What would help your business?
Tools to Review for Your Project
Real Estate CRM
Google Maps API
Tours 360° (Matterport)
Mailchimp
WhatsApp Business
Stripe (reservas)
Google Analytics
Idealista/Fotocasa (optional)
Priorities and Proposed Work
What We Can Plan Together
Objectives to review with your business
VS
❌
Priorities to Review
- ✕ Total dependence on portals
- ✕ Leads shared with competition
- ✕ Channel conditions and costs are difficult to compare
- ✕ No own database
- ✕ Visits from curious people
- ✕ Difficult to differentiate
✅
Possible Deliverables
- ✓ Own acquisition channel
- ✓ Enquiry forms with relevant property information
- ✓ Channel conditions and responsibilities documented
- ✓ Contact records with agreed permissions and retention
- ✓ Visit requests with relevant property information
- ✓ Differentiated professional brand
Questions before we begin
How much can I save leaving Idealista/Fotocasa?
Compare portal subscriptions, tools and management costs with your own channel. We agree publication and enquiry tracking before proposing changes; no savings are assumed.
How do I upload and manage properties?
We give you a simple panel where you add properties with photos, description, price, features, etc. We can also integrate with your existing real estate CRM (Oi Realtor, Inmotek, etc.).
Does it include 360° virtual tours?
We can integrate Matterport, Kuula or similar 360° tours. If you already have tours, we link them. If not, we can coordinate 360° photo session (additional cost).
Can I capture sellers as well as buyers?
Yes, we create a 'Value your flat for free' form that captures owner data, property features and generates a capture lead. Very effective for getting exclusives.
What happens with properties I already have on portals?
You can combine portals and your own website. We review property publication, enquiry tracking and channel terms before proposing changes.
Does it include mortgage calculator?
Yes, we can integrate a calculator where the user enters price, down payment and years, and sees estimated monthly payment. Increases engagement and qualifies leads.